NEWSLETTER NAVIGATOR
Build Bridges, Drive Growth, Surpass Your Competition
Stop wasting time and money on advertising, promotions, and networking without having a solid keep-in-touch system in place.
Instead … stand out from your competition, attract your ideal clients, and grow your business with a unique newsletter.
A customized newsletter helps you stand out from your competition.
Email is one of the best ways to build a relationship with your leads and ideal clients.
Your newsletter gives you a valuable relationship-building tool - a bridge to your prospects and clients - that highlights what’s unique about your business - but at scale!
For your prospects and who are on the go (aren’t we all?) a regular newsletter is the perfect way to keep up-to-date on everything that’s going on in your business.
They won’t have to remember to visit your blog, won’t worry about missing any status updates on Facebook, and don’t need to be concerned about missing out on that great offer you’re promoting.
With an email newsletter, you have a way to connect with clients at all stages of the buying journey and you always have a way to invite people to get to know your business better.
A customized, consistently published e-newsletter, that focuses on your expertise and point of view on topics that resonate with your audience, will help establish you and your company as a trusted, likable expert.
Done For You: I can handle everything for you: newsletter strategy, editorial calendar, writing, design, distribution, and analytics.
Or, Done With You: I can support you with consulting or editing services if you want to handle your newsletter on your own.
Maybe you’ve tried to publish a newsletter before. You get off to a good start - but you’re not consistent.
You know that a newsletter will keep you top of mind with your clients and prospects - but you get frustrated trying to get it done.
Does any of this sound familiar?
✔ You're not sure how to showcase your expertise & brand identity
✔ You don’t like to write or have time to figure out the tech
✔ You struggle to come up with relevant topics and valuable insights that resonate with your target audience. Or, maybe you have too many ideas and need help focusing.
Imagine what it would feel like if you knew exactly what to do to have a consistent KEEP-IN-TOUCH strategy on auto-pilot every month bringing you NEW LEADS & CLIENTS.
I understand how stressful it is when you have more To-Do’s than time.
I understand how disappointing it is to spend money on marketing to attract leads - without a system to keep in touch.
It’s like paying for a car that you don’t drive.
It just doesn’t make sense.
What if I told you that you could...
✔ Be CONFIDENT THAT YOUR NEWSLETTER IS WELL-WRITTEN and customized to your unique voice and point of view on topics that are relevant to your IDEAL CLIENTS?
✔ Have a consistent KEEP-IN-TOUCH strategy on auto-pilot every month bringing you NEW LEADS & CLIENTS?
✔ FREE UP YOUR TIME to work on revenue-generating tasks or billable projects?
✔ BE FREE FROM DEALING WITH THE TECH behind publishing your e-newsletter?
With my
Newsletter Navigator Service
You Can!
In fact, my client LaTrisha, a massage therapy studio owner, launched an on-brand, monthly e-newsletter in 2018 that consistently generates additional client appointments, sells products, and fills her special events!
With Newsletter Navigator, you can be:
Confident
Establish your expertise.
Increase brand awareness.
Stay ahead of your competition.
Consistent
Build trust and relationships.
Increase website traffic.
Generate leads and retain clients.
Cost-Effective
Affordably reach prospects and
keep in touch with clients.
Measure results.
Hi, I’m Dee!
YOU DESERVE A STRONG MARKETING PARTNER - I’ve been writing and managing email newsletters every month for multiple clients for 23+ years!
Before starting my consultancy, I worked for six years as VP of Marketing & Communications for Visit Jackson. There, I learned tons about writing, communication & marketing strategy, and - most importantly - hospitality and relationship development.
Since then, I’ve continued my education in digital marketing, content/copywriting, and business coaching.
Today, I combine 30+ years of executive communications and marketing experience with 17+ years of running my consulting and writing business to help you create strategies that work and to deliver newsletters, copy, and content on brand, on budget, and on time.
Why I Do This Work
I created Newsletter Navigator when I realized that so many service business owners were struggling with writing copy that connects and converts and setting up a system to keep in touch with their ideal clients.
They would search online for answers or ask for feedback in their favorite social media groups, but they weren’t really getting the help they needed. I’ve studied this problem for 17 years and have found the solution!
We know that people do business with people that they know, like, and trust.
As solopreneurs and service business owners, building relationships with our clients is vital to our success. An e-newsletter is the best way to do that - short of calling them or taking them to lunch every month.
Isn't it so much better when we're attracting and building relationships with those ideal clients?
I’ve been writing email newsletters for my clients and employers since 2000. I’ll bring decades of training and experience in e-newsletter writing and production, marketing consulting, and running my own services-based business, plus knowledge and training as a business coach to your project.
What People Are Saying:
“I charted what dates we get our PayPal purchases on and your emails truly make a difference.”
— Chris Zachow, President, MMNS Foundation Board
“It’s like you’re inside my head! You always help me connect with my clients and grow my business with my newsletter.”
— LaTrisha Dumas, Owner & Licensed Massage Therapist, Therapeutic Connections
Businesses & Organizations I’ve Worked with Include:
Your business before Newsletter Navigator:
Wasting time & money
Struggling to differentiate from competitors
Unsure what to write about
Frustrated by technology
Your business after Newsletter Navigator:
You’ll have a consistent, affordable KEEP-IN-TOUCH strategy on auto-pilot every month bringing you NEW LEADS & CLIENTS
You’ll STAY AHEAD OF YOUR COMPETITORS as an expert in your field
You’ll know your newsletter is well-written and customized to your unique voice and point of view on topics that are relevant to your IDEAL CLIENTS
You won’t have to DEAL WITH THE TECH behind publishing your e-newsletter and you’ll have more time to work on billable projects (while your marketing is running almost on auto-pilot)
How It Works:
Get in Touch
Fill out the contact form to request your free 20-minute consult. We get on the phone or Zoom to discuss your needs and goals.
Get a Custom Proposal
If it's a match, I send you a customized proposal/contract for a full strategy session, Done For You, or Done With You services.
Get Started
As soon as I get your signed contract and 50% deposit, I’ll schedule your project and let you know our next steps for your client-attracting newsletter.
Grow
Stand out in a crowded market, attract & engage your audience, & grow. Celebrate your progress!
Case Studies
Here are a few clients I’ve helped!
Keeping in Touch
I’ve written and managed a monthly email newsletter for Therapeutic Connections since 2018 and consistently achieve a 45+% open rate. This newsletter helps the owner keep her licensed massage therapists fully booked and sell out her special events.
AmourZ Insider
I wrote and managed this monthly newsletter for a salon and spa for 4 years consistently achieving a 40+% open rate which helped this new business establish their brand, book appointments, and enhance word-of-mouth marketing.
Adventures in Marketing
Of course, I publish a newsletter for my business, too! You can subscribe at the bottom of this page.
FAQs
1. How often will you send out the newsletters?
The frequency of newsletter delivery can be tailored to your preferences and goals. I typically recommend a monthly newsletter to maintain regular communication with your audience, but we can discuss other options based on your specific needs. You might want to send 1-2 additional regular emails per month to promote events, webinars, or workshops.
2. Can you customize the design and layout of the newsletters to match my brand?
Absolutely! I understand the importance of branding consistency. I’ll work closely with you to create a visually appealing and professionally designed newsletter template that aligns with your brand identity, including your logo, color scheme, fonts, and overall aesthetic.
3. Will the newsletters be mobile-friendly and responsive?
Yes, all newsletters are designed to be mobile-friendly and responsive. I ensure that your newsletters look great and are easily readable on various devices, including smartphones and tablets, to provide an optimal viewing experience for your subscribers.
4. How do you ensure that the newsletters engage and resonate with my target audience?
I conduct thorough research on your target audience, industry trends, and competitors to understand their preferences and pain points. Our content strategy focuses on providing valuable, informative, and engaging content that addresses their needs, interests, and challenges to maximize engagement and resonance.
5. Can you help me build & grow my subscriber list?
Yes! I can assist you in implementing effective strategies including optimizing your website for newsletter sign-ups, creating lead magnets, utilizing social media, and employing other proven tactics to attract and capture relevant subscribers who are interested in your services.
6. How will you track the newsletters’ success?
I utilize advanced analytics tools to track key performance metrics of your newsletters, such as open rates, click-through rates, conversions, and subscriber growth. These insights enable me to assess the effectiveness of each campaign, make data-driven improvements, and provide you with detailed reports to measure the success of your newsletters.
7. What are the pricing options and packages available for your newsletter services?
I offer flexible pricing options and packages tailored to your specific needs and budget. The pricing may vary based on factors such as the frequency of newsletters, the complexity of design and content, and additional services required. I’ll provide you with transparent pricing details and package options during our initial consultation.
8. Are there any long-term contracts, or can I opt for a shorter arrangement?
I offer annual and quarterly contracts for Done For You and Done With You services. While long-term contracts provide stability and potential cost savings, I understand that some clients prefer more flexibility. I’ll discuss the options with you and find the arrangement that suits your needs best. If you just need some help to get your newsletter strategy created and then want to implement it on your own, we can discuss if you would be a good fit for a one-time, 2-hour Newsletter Strategy Session.
9. Do you offer any additional services or support beyond email newsletters?
Yes, in addition to my email newsletter services, I provide a range of marketing consulting and copy/content writing. This may include content and social media creation, website content optimization, business growth consulting, and more. I can customize a comprehensive marketing solution based on your requirements.
10. Am I qualified to call myself an expert?
If you’re providing professional services or running a business, then you have more knowledge about your industry than your average prospect or client. We’ll work together during your coaching calls to establish your expertise and point of view.
11. Do I have enough ideas to write about?
No worries. We’ll work through this during our initial calls and I’ll create an annual content / editorial calendar to set us up for smooth sailing in writing the monthly issues.