Jackson Convention Complex

The leaders of the new JCC contacted me for assistance with their Grand Opening event and media outreach. They needed someone with an understanding of tourism coupled with attraction marketing savvy since their goal was for the grand opening to be part exhibit and part community-wide event.

I worked alongside their public relations firm to coordinate public relations efforts and I provided consulting, copywriting, and special event management services including editing and production of a magazine insert for the daily newspaper.

The project met or exceeded all attendance and publicity goals.