LeFleur Museum District

In 2013, I was contacted by the President/CEO of Visit Jackson to gauge interest in developing a partnership among four museums located within 1/4 mile of one another in Jackson, MS. They wanted a consultant with tourism AND museum/attraction marketing knowledge to guide the museums in their collaboration.

The purpose of the partnership would be to increase visitation from out-of-market and thereby increase economic impact for the city.

Along with one museum assistant director, we coordinated the creation of the LeFleur Museum District (LMD) resulting in positive media coverage, brand awareness, and growth in Jackson’s tourism product.

The LMD was recognized with a Partnership Award from the Southeast Tourism Society.

Today, the LMD is a thriving collaborative marketing endeavor between the four museums resulting in new events and cross-promotions such as the MS Science Fest (named Small Festival of the Year by the Mississippi Tourism Association) and the Spring Break Week of Wonder, which drive visitation to the District and revenue to the city from hotel and restaurant taxes.