Marketing/Brand Strategy & Content/Copywriting for

TRAVEL MARKETERS

Attract more visitors & quality leads
so you can increase your revenue & economic impact.

Stop wasting time & money on ineffective strategies or copy that “sounds good”,
but doesn’t convert.

Want to attract more visitors & quality leads so you can increase your visitation, revenue,
and economic impact?

Hi, I’m Dee!

I’m a former VP of Marketing & Communications for a DMO - turned travel and tourism marketing consultant and copywriter - with 23+ years of tourism experience, so I get that your communications messages need to be tied to your overall marketing strategy and also leverage your advertising buys.

We do this by strategically telling your story and linking your copy and content to your marketing, social media, and public relations plans so that your audience connects, engages, and grows.

Do you need a marketing strategy or content/copywriting that:

  • connects with your audience,

  • authentically tells your story, AND

  • increases visitation and revenue?!

I help small DMO’s, museums and attractions, lodging properties, restaurants, retail businesses, and travel suppliers:

  • attract and convert visitors, members, and customers,

  • increase revenue and economic impact, and

  • stop wasting time and money on ineffective strategies or on copy that “sounds good” but doesn’t convert. 

Even without a big marketing team, without a big budget, & without spending hours online every day.

HOW I CAN HELP YOU

  • CONSULTING

    It’s hard to measure success when you’re not sure where you’re headed. I offer customized services and simple pricing for consulting & strategy sessions. Ongoing implementation support is also available.

    Get Help

  • WRITING / EDITING

    Stop wasting time & money on copy and content that sounds good, but doesn’t engage or convert. Instead, benefit from my 30+ years of experience writing strategic copy and content.

    Get Help

  • TRAINING/FACILITATION

    Need training on tourism, digital/content marketing, writing, or creativity? I can develop a unique training based on your needs and goals. I also facilitate in-house marketing strategy or brainstorming sessions.

    Get Help

WHY ME?

There are certainly many qualified consultants and writers from which you could choose.

My services are unique because I specialize in the travel and tourism industry and bring decades of experience to your projects. 

I've been on retainer with a statewide science museum for almost two decades and am heavily involved in the museum and tourism communities.

Before starting my consultancy, I worked for six years as VP of Marketing & Communications for Visit Jackson. There, I learned tons about writing, communication & marketing strategy, and - most importantly - hospitality and relationship development.

Since then, I’ve continued my education in content/copywriting and business coaching.

With 30+ years of executive communications and marketing experience and 17+ years running my consulting and writing business, I’m prepared to help you create strategies that work and to deliver effective copy/content on brand, on budget, and on time.

When we work together, you benefit from 
my friendly approach &:

  • dee gardner at lefleurs bluff complex joint entrance groundbreaking

    INDUSTRY EXPERIENCE

    23+ years in tourism and museum marketing including marketing and public relations leadership roles at destination marketing organizations, government agencies, and non-profits. Photo: LeFleur Museum District entrance groundbreaking - that’s me on the left.

  • CONSULTING SKILLS

    17+ years of experience, knowledge, and training as a marketing consultant and business coach. I also hold an M.A. in Political Science and have worked for a US Congressman - so I understand government relations.

  • WRITING EXPERTISE

    I’m a published author trained in social media, content, case studies, web writing, and copywriting. I’ve been concepting, writing copy and content, and providing creative direction for 30 years.

Businesses & Organizations I’ve Worked with Include:

logos of companies i have worked with

  • Dee’s public outreach strategy for the Spring Mountains NRA conservation agreement “led to the greater public understanding and support of the area’s unique resources.”

    — Office of the US 
Secretary of the Interior

  • “I charted what dates we get our PayPal purchases on and your emails truly make a difference!”

    — Chris Zachow, President
, MS Museum of Natural Science Foundation Board

  • “Compassion, dependability, and foresight have made Dee an effective and trustworthy representative.”

    — James H. Bilbray, 
Former US Congressman

  • “It’s like you’re inside my head! You always help me connect with my clients and grow my business.”

    — LaTrisha Dumas, Owner 
& Licensed Massage Therapist
, Therapeutic Connections

 

Why I Do This Work

I was bitten by the travel bug while backpacking through Europe after college graduation!

Ever since then, I’ve been fascinated by the educational roles and economic impact museums and the travel industry play in a community.

And, I know that many organizations and businesses in our industry don’t have a big marketing team and need help with “all the things”.

 
 

HOW IT WORKS

  • CONTACT ME

    Call or fill out the contact form to request your free 20-minute consult call. We get on the phone or Zoom. If it's a match, I send you a customized proposal/contract.

  • GET A PLAN

    As soon as I get your signed contract, I schedule your project and let you know our next steps for your Strategy Session, VIP Day, or Writing Project, so we can begin working on your roadmap to results.

  • GROW

    Use your strategy roadmap & copy/content to stand out in a crowded market, attract & engage your audience, & grow your business. Celebrate your progress!

Schedule a Call

Let’s move your projects from “To-Do” to “Done”!